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Credibility in a Can, Just Add Water
Like every other lender and Realtor today, I am the target of a daily assault of emails pitching seminars, webinars, CDs, coaching programs, mortgage leads, and the secret map to instant riches. It seems like refugees from our industry have fashioned new careers selling the secrets of the overwhelming success that apparently drove them out of the business.
This one is so good I just had to share it with you.
The Newly Discovered Secret Weapon That Builds Instant Trust And Credibility With Your Prospects And Turns Shoppers Into Closed Deals For Less Than The Price Of A Grande Latte, GUARANTEED.
Wow! It’s new; that’s really great. And the weapon part is cool. But I do feel a little foolish at having wasted time honing my professional skills while this guy was busy finding the secret. And it’s cheaper than a latte!
Best of all, with this secret weapon you can build instant trust and credibility. Instant? Think about it. That’s awesome! I thought we had to return phone calls, speak the truth, provide sound advice, treat people well, keep our promises, and all that boring stuff. Like you, I feet a bit disappointed at having labored under this unnecessary baggage, but at least I can now recover quickly from my mistake. We can just skip our mochafrappafussiano tomorrow and be closing more deals than ever by happy hour.
Still skeptical? Relax, these guys wouldn’t fib; it’s guaranteed.
Sorry, just having a little fun. I don’t believe that top producers abandon success to teach others, unless there’s a hell of a lot more money in it than I think. And do people really buy all this stuff?
According to Steve Salerno in his book SHAM, a word that serves also as an acronym for the Self Help and Actualization Movement, this stuff has evolved into an $8 billion a year industry that thrives on repeat business. The obvious irony is that if this stuff worked, there wouldn’t be repeat business. Just a thought.
May 21st, 2007 at 11:32 pm
[…] Credibility in a Can, Just Add Water - Like every other lender and Realtor today, I am the target of a daily assault of emails pitching seminars, webinars, CDs, coaching programs, mortgage leads, and the secret map to instant riches. It seems like refugees from our industry have fashioned new careers selling the secrets of the overwhelming success that apparently drove them out of the business. This one is so good I just had to share it with you. » original newsRaiding the Nursery: How Quickly Will Sacramento Real Estate Recover? - What will it take to shock the Sacramento real estate market back to life? Behind the mask of false bravado and feeble optimism worn by industry insiders who think wishing can make things true, there is an undercurrent of worry. Let’s face it. The patient is ill. What will turn things around? In a word, affordability. » original newsI want to sell my home! What’s it worth? - Determining the value of St. Louis Real Estate isn’t rocket science! Unless of course you take the simplistic method and place your faith in a “web site mash up” that tries to do it from outer space! In which case, you’ll probably wind up in the “expired listing” column, unhappy with your outcome, unable to move forward, and peaved at everyone but yourself. » original newsWays to search for property in McClellanville, SC - Great ways to find McClellanville real estate broken down into category » original newsHome Sellers: Before You Sign On The Line… - We are reminded, when considering the magnitude of choosing a company to sell your home, of an oft repeated line spoken in new home sales: you’re only as good as your last sale. » original news […]